It’s ok to be ambitious. However, it’s not ok to be overwhelmed and bogged down by that ambition. Make this year different and go into it wiser than what the success culture will tell you. 5 questions for you to ask as you’re preparing to embark on this new journey.
Read MoreMany ambitious leaders are good at hitting their goals and even better at developing with guidance from a mentor and in a community. But, unfortunately, many leaders don’t prioritize what’s next when they set out on their own and need to keep the momentum going. This is where I find that relationships and a strong network are key to not just hitting goals but sustaining success.
Read MoreWhat keeps you grounded during the grind? Having a foundation in what matters most allows you to pivot and walk into various seasons of your career and life with perspective. Really, what matters is not what you achieve when chasing success; rather, it’s how you use your platform for great impact; impact personally, in your business and in the lives of others. This is what’s most significant.
Read MoreYou’re not alone when you say, “I’m burned out!” The 33M women in the workforce in leadership can attest to the demands that come with a professional role and the strain it can have on home life, family care, and maintaining self-care.
Read MoreAs your business grows, you can quickly fall prey to what everyone else wants your business to be if you are not careful to secure your identity with clarity and confidence. As your business evolves, so too will your brand identity.
Read MoreTrust is earned. Credibility is built. But what about a customers’ belief? How do we get people to actually believe what we say and do is right for them? There is an old saying that goes, “The proof is in the puddin’ “. Isn’t that the truth. The only problem however is, what if people haven’t tried your product yet. Are they still able to believe it’s right for them?
Read MoreCustomers not only buy your product, they are getting so much more. They’re also buying a part of an idea. It’s this expectation of perceived value. Your brand makes a promise and that ultimately becomes an obligation to customers. Don’t just push the product, push the promise, the transformation they're going to get after engaging with your brand.
Read MoreWhen managing it all, some days are better than others. It’s common to get discouraged and lose sight of what matters most for your business. Whether it’s staying on top of social media calendars or putting out fires in the daily operations of your business, it all can be a bit much. Nailing the right blend to move your brand forward starts with you.
Read MoreLook around, the landscape is always changing and evolving. Growth-minded owners and leaders understand that you cannot operate your business in a vacuum. Staying abreast of the landscape enables smarter action steps and pays dividends in the long term. It will open your eyes.
Read MoreIf you’re running a business or leading a team, chances are you’ve recognized the shift in customer needs. According to a 2021 Mintel global trends report, consumers have a greater connection to brands that not only solve their dilemma, but fit into their overall well-being. It’s in these moments where we bring our products to life. It’s time to tell your story
Read MoreThinking about how to further engage your customer? The world we live in looks different now and many of the changes will stick even after the COVID-19 virus fades. Some of the changes we see in consumer behavior started before the pandemic and now define a new norm. In today’s marketplace, the consumer is looking for a brand they can trust. Owners and leaders that want to build a trusted brand and grow their business must build a community of engagement.
Read MoreWithout influence, growth is impossible. It’s in our nature to want to expand our reach and to see growth. Our society has coined an Influencer as someone with a larger platform. These individuals have an ability to influence others to take interest in what they have to say and in many cases, what they have to offer. But, I know there is so much more that can come from being in a position of influence. It’s a greater impact that’s intentional for a greater good.
Read MoreBuilding a brand starts with trust; establishing credibility and authentically cultivating lasting relationships. It’s not until then that we can make an offer, serve, and really have influence on people.
Read MoreWe put so much attention towards developing an amazing product, providing the perfect service, building a stellar organization. Yet, many only see you, the owner, the leader, the creator as the image, the face, and not so much the work you represent.
Read MoreTaking small steps over a period of time adds up to big leaps forward in the end. Whether it's a deadline or a pedestal of comparison, we can set up for major let downs when we put our ambitious selves in positions that are less optimal. Find the power in managing ambition.
Read MoreThe thing I am most proud of is coming to clarity about what is priority. This includes being honest with myself about what matters most and defining success to largely be measured by significance and my purpose.
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