Reach and Engage with the Audience You Want
Thinking about how to further engage your customer?
The world we live in looks different now and many of the changes will stick even after the COVID-19 virus fades. Some of the changes we see in consumer behavior started before the pandemic and now define a new norm. In today’s marketplace, the consumer is looking for a brand they can trust.
Owners and leaders that want to build a trusted brand and grow their business must build a community of engagement.
You Have What It Takes.
Here are 6 practical strategies to foster customer engagement.
Share your thoughts. Consider how you can position your company as a thought leader in your industry and give a glimpse into your brand’s unique personality.
For example, a food entrepreneur following their passion in the bottled tea business probably knows more than their consumer about technologies and evolving trends as it relates to the tea category. Sharing this level of insight with your consumer positions your brand as more than just an offering, but as a credible source for information.
Integrate this kind of thought leadership into your content with customers. Help your customer see more of your company value in their lives and how your offering fits into the context of the marketplace.
Be relevant as you share. Providing perspective on topics happening in the industry, culture and the greater economy adhere to your values. More than likely your customers have shared values and are interested in what your company has to say.
Reward feedback. Nailing your brand has a lot to do with coming to grips with what's most meaningful to you and those you serve. This often has less to do with perfection and what your company projects. Rather, it has more to do with truth and transparency.
The best way to serve your customers is to constantly be in a position to know how you can help them and admit when your company has fallen short of their expectations.
Whether it is through special promotions, VIP reward programs, or membership communities - find ways to reward your customers for their ongoing feedback. Let them know their voice matters.
Leverage data to be smarter. We live in a social world today. Leaders have to be strategic in how they leverage customer data to power their business.
Social media can be a powerful engagement tool. Derive the analytics from social content to improve your strategy for reaching people and increase your brand engagement.
If you don’t have a company page on the social platform that best reaches your customer, get one!
Stay focused on your objective. It’s easy to look around and get distracted by what everyone else is doing. Write down your goals and remind yourself of the objectives you want to achieve. This will come in handy as you increase engagement and gain customer feedback.
As you are building community, what is most important is that you stay true to who you are and what you wish to achieve.
Be solution-oriented. Seek partnerships and collaborations. Associate with other experts, companies, or brands that compliment your mission and how you want to serve your people.
When we see through the eyes of our customer, it widens our perspective to see how our offering can fit into a more complete solution for them.
What other offerings are your customers using to solve their dilemma?
Where would it make sense for your company to partner and be a part of a complete solution?
Give yourself time. It doesn’t happen overnight. But, you can build conversation with your customers and see their desire to engage increase.
Today’s consumers are more curious than ever for information, especially as it relates to products and services from industries they interact with regularly.
How can your brand become one of the sources for that information and engage your customer voice more?
Cheering you on!
Sharnell Weathersby
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