As your business grows, you can quickly fall prey to what everyone else wants your business to be if you are not careful to secure your identity with clarity and confidence. As your business evolves, so too will your brand identity.
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Trust is earned. Credibility is built. But what about a customers’ belief? How do we get people to actually believe what we say and do is right for them? There is an old saying that goes, “The proof is in the puddin’ “. Isn’t that the truth. The only problem however is, what if people haven’t tried your product yet. Are they still able to believe it’s right for them?
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Customers not only buy your product, they are getting so much more. They’re also buying a part of an idea. It’s this expectation of perceived value. Your brand makes a promise and that ultimately becomes an obligation to customers. Don’t just push the product, push the promise, the transformation they're going to get after engaging with your brand.
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When managing it all, some days are better than others. It’s common to get discouraged and lose sight of what matters most for your business. Whether it’s staying on top of social media calendars or putting out fires in the daily operations of your business, it all can be a bit much. Nailing the right blend to move your brand forward starts with you.
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Look around, the landscape is always changing and evolving. Growth-minded owners and leaders understand that you cannot operate your business in a vacuum. Staying abreast of the landscape enables smarter action steps and pays dividends in the long term. It will open your eyes.
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If you’re running a business or leading a team, chances are you’ve recognized the shift in customer needs. According to a 2021 Mintel global trends report, consumers have a greater connection to brands that not only solve their dilemma, but fit into their overall well-being. It’s in these moments where we bring our products to life. It’s time to tell your story
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Thinking about how to further engage your customer? The world we live in looks different now and many of the changes will stick even after the COVID-19 virus fades. Some of the changes we see in consumer behavior started before the pandemic and now define a new norm. In today’s marketplace, the consumer is looking for a brand they can trust. Owners and leaders that want to build a trusted brand and grow their business must build a community of engagement.
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Without influence, growth is impossible. It’s in our nature to want to expand our reach and to see growth. Our society has coined an Influencer as someone with a larger platform. These individuals have an ability to influence others to take interest in what they have to say and in many cases, what they have to offer. But, I know there is so much more that can come from being in a position of influence. It’s a greater impact that’s intentional for a greater good.
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Building a brand starts with trust; establishing credibility and authentically cultivating lasting relationships. It’s not until then that we can make an offer, serve, and really have influence on people.
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We put so much attention towards developing an amazing product, providing the perfect service, building a stellar organization. Yet, many only see you, the owner, the leader, the creator as the image, the face, and not so much the work you represent.
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